In briefCounseling minutes and telehealth modifiers are the two places a routine clinic day quietly leaks codes.

Real services, given away for free

Smoking cessation advice, obesity counseling, alcohol screening, and the video visit squeezed between clinic patients are real work with real codes that most clinicians never capture. Counseling codes fail for lack of one documented line; telehealth codes fail because the code set, modifier, and place of service change faster than any habit can track.

Counseling Services: Tobacco, Obesity, and the Work You Give Away

Definition: counseling services
Time-based or session-based preventive codes for structured behavioral advice on a specific risk, such as tobacco use, obesity, or alcohol misuse. Unlike the counseling folded into an ordinary E/M visit, they have their own code and minimum time or session requirement, and are reported in addition to the visit they accompany.

Tobacco Cessation Counseling

Two codes, selected by time. The work must be face-to-face counseling, not a passing mention, and the note must state the minutes and the product. More than three documented minutes is a code; three minutes never written down is goodwill.

CodeServiceTimewRVUs
99406Tobacco cessation counseling, intermediatemore than 3, up to 10 min0.24
99407Tobacco cessation counseling, intensivemore than 10 min0.50

Which Products Count

The test is not whether the patient smokes. It is whether the product is a tobacco or nicotine product regulated as a tobacco product. Smoked, chewed, heated, or absorbed through the gum, all of it counts.

Product99406 or 99407?Diagnosis to use
Cigarettes, cigars, cigarillos, bidis, kreteks, pipe, hookah or shishaYesF17.21 nicotine dependence, cigarettes
Chewing tobacco, snuff, dip, plug, snusYesF17.22 nicotine dependence, chewing tobacco
Nicotine vaping and e-cigarettes, including disposablesYesF17.29 nicotine dependence, other tobacco product
Nicotine pouches (Zyn, On!, Rogue, Velo)YesF17.29 nicotine dependence, other tobacco product
Heated tobacco, heat not burn devicesYesF17.29 nicotine dependence, other tobacco product
Cannabis or marijuana, smoked, vaped, dabbed, or eatenNoF12 series; counsel under the substance codes below
Zero nicotine or nicotine free vapingNoNo cessation code exists; the counseling stays part of the visit
Alcohol and other drugsNoUse the substance codes below

Two points decide most audits. Nicotine pouches and heated tobacco are tobacco products even though nothing is burned, so they qualify. Cannabis smoking does not qualify no matter how it is delivered, because these two codes are written for tobacco and nicotine.

Nicotine replacement given as treatment, whether patch, gum, lozenge, varenicline, or bupropion, is prescription drug management for the visit. It is not a product the patient uses, and it never converts a cannabis conversation into a tobacco one.

How the Claim Works

Practical tip: one line captures the code
"Tobacco cessation counseling, *** minutes face to face: reviewed current use, set a quit date, discussed nicotine replacement and pharmacotherapy options, follow-up arranged." Leave the minutes out and no coder can rescue it.

Obesity Counseling

Medicare covers intensive behavioral therapy for obesity for qualifying patients, delivered face to face and reported with G0447. Primary care clinicians provide it visit after visit and code only the office visit; document the counseling delivered and the time spent.

Cannabis, Alcohol, and Other Drugs

Cannabis, alcohol, and other drug counseling has its own pathway, and it is stricter than tobacco. Two things must be in the note: a structured screening instrument with its score, and at least 15 minutes of face-to-face brief intervention. Without the instrument there is no code, however long the conversation.

CodeServiceTimewRVUs
99408Structured screening and brief intervention, commercial payers15 to 30 min0.65
99409Structured screening and brief intervention, commercial payersmore than 30 min1.30
G0396Same service for Medicare, which does not pay 9940815 to 30 min0.65
G0397Same service for Medicaremore than 30 min1.30
G0442Medicare annual alcohol misuse screening15 min0.18
G0443Medicare brief face-to-face alcohol misuse counseling, up to four sessions a year15 min0.60

Accepted instruments include AUDIT, AUDIT-C, DAST, ASSIST, CRAFFT, and CAGE. Name the instrument, write the score, then write what the intervention covered and how many minutes it took.

Practical tip: the line that earns 0.65 wRVU
"ASSIST administered today, cannabis score ***, high risk. Brief intervention *** minutes face to face: score feedback given, decisional balance, harm reduction plan agreed, behavioral health referral offered." Instrument, score, minutes, content. Miss any one and it is a conversation instead of a code.

A patient who uses both nicotine and cannabis earns both pathways on the same day: the nicotine minutes support 99406 or 99407, and the cannabis instrument plus 15 minutes supports 99408. Keep the two sets of minutes separate in the note.

The failure is always the same
The code is never lost because the service was not performed. It is lost because the note does not say the service was delivered, how long it took, and what was discussed; any one of the three missing loses it under audit.

Counseling is lost because nobody wrote a number down. Telehealth is the opposite: the clinical note is usually fine, and the claim fails on the wrapper.

Telehealth: Coding Visits That Are Not In Person

Telehealth coding changed substantially in 2025 and is still settling; confirm every code and modifier below against current payer guidance before relying on it.

The Core Idea: Telehealth Visits Code Like Office Visits

Select the level exactly as you would in person, by medical decision making or by total time, then dress the claim for telehealth.

The medium changes the code, not the medicine
A level 4 problem managed over video is still a level 4 problem. The three questions that set the level, how many problems, how much data, how much risk, do not care whether the patient was in the room. Everything telehealth-specific lives in three fields on the claim: code set, modifier, and place of service.

The 2025 Split: New Codes, but Not for Medicare

In 2025, CPT introduced dedicated telemedicine codes: 98000 through 98007 for audio-video and 98008 through 98015 for audio-only, each selected by MDM or total time with defined thresholds at each level. Modifier 95 is not required; the descriptor already says virtual.

Medicare will not accept them. For Medicare, report 99202 through 99215, append modifier 95 for audio-video or 93 for audio-only, and use the correct place of service.

PayerAudio-video visitAudio-only visitTelehealth modifier
Commercial plan that accepts the 2025 codes98000 through 9800798008 through 98015None required; the descriptor says virtual
Medicare99202 through 9921599202 through 9921595 for audio-video, 93 for audio-only

The same visit may be coded two ways in one week depending on the payer, which is why verifying each payer's stance is not optional.

Place of Service Is Not a Formality

Place of service says where the patient was, and a wrong one causes underpayment or denial even when the CPT code is correct: 10 when the patient is at home, 02 anywhere else. The pandemic-era allowance to keep place of service 11 (office) at the full in-office rate has been narrowing.

Write where the patient was
State in the note where the patient physically was during the visit; that is what the place-of-service code has to match.

Audio-Only Has an Extra Requirement

Audio-only visits are payable in more circumstances than before, but must include more than 10 minutes of medical discussion, whether the level is set by MDM or by time. Under five minutes is not separately reportable. Record that video was not used, ideally why, and the time in discussion. A brief check-in code (98016) covers five-to-ten-minute synchronous contacts with established patients; it replaced the older Medicare check-in code.

Coding Telehealth by Time

A telehealth visit coded by time counts the same date-of-service activities as an in-person visit and states the total minutes the same way; what counts and how to write the time statement are in the time-based billing guide. Travel and general teaching never count. The prolonged-services add-on (99417) applies as in the office, in increments beyond the highest level's time threshold.

The Documentation That Protects a Telehealth Visit

Whatever the year's code set, a defensible telehealth note records four things.

The codes and modifiers will keep changing; a complete note is what survives the changes.

Sources and Further Reading for This Chapter

Put it to workRun a note through the Note Coding Assistant
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